A few weeks ago a newsletter landed in my inbox. You know, one of those newsletters that give you a summary of the real estate market in your area. So, I opened it and I saw the photos of a condo for sale in a building I’m pretty familiar with. The 1 bedroom, 1 den condo was virtually staged and I must say that the photos were really nice. Realistic furniture, beautiful colors, modern accessories. I mean, very well done and rendered.
However, after analyzing one of the images for a few seconds, I suddenly said to myself: “Wait a second, there’s something wrong here!” To be honest, I actually said that in Italian in a less elegant way, but the point is that there really was something crucial missing and I couldn’t understand why the image had been approved in the first place.
I do not publish the photo because, obviously, it is not my work and also because I do not like to criticize somebody else’s projects. I mean, we are all trying to do our best in this world. However, at the same time, I think that the following examples may be beneficial not only to realtors representing a property but also to graphic designers that may be great in rendering a space but don’t have an interior design and, most importantly, a home staging background to turn the image of an empty room into a winning marketing tool.
For this reason, instead of using the original photos, I made a few renderings that reflect exactly how the rooms were structured and how the furniture was placed within each one of them.